By WAN –
November 25, 2018
A recent analysis of Cheetah Conservation Fund (CCF) research establishes that dozens of cheetahs are being advertised for sale every year on social media platforms.
The analysis, which covers the period between January 2012 and June 2018, aims to determine the extent to which the illegal cheetah trade exists online and to document the most relevant threats.
Cheetahs are listed under Appendix I of the Convention on International Trade in Endangered Species (CITES). This means trade in wild-born cheetahs is permitted only in exceptional circumstances. However, CCF data analysis shows that 1,367 documented cheetahs were offered for sale through 906 advertisments, which is approximately one-fifth (20%) of the world’s remaining wild cheetah population. Cheetahs are on a swift decline, dropping from an estimated 100,000 individuals a century ago to fewer than 7,500 today.
The most utilized platforms in 15 countries are Instagram, 4Sale (mobile…
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