ITALY: Fewer people marry and wedding industry adapts to changing tastes as people shy away from tradition

#AceWorldNews – Dec.05: Fewer Italians are getting married, in part because of the financial crisis, and experts say weddings are becoming less stuffy affairs

Traffic is known to back up for miles around Rome’s biggest exhibition centre when it hosts its semi-annual comic book fair. But on the opening night of a recent four-day wedding fair, where dozens of vendors offer engaged couples anything they could possibly desire for their dream wedding – from classy black and white photographs snapped in front of the Colosseum, to firework displays and wedding planners who specialise in the new fad for “rustic chic” venues – there was barely a soul in sight.

Flavia, 25, had accompanied her friend – the only one in her circle who was planning to tie the knot, and did not look particularly enthusiastic about the reams of gleaming white dresses, floral arrangements or even the stand hawking a hair removal kit that looked and felt like sandpaper and was apparently a must-have for every bride and groom.

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