#ARTICLE ‘ Poor sanitation kills 2.7-million people every year – time for a change ‘

#AceWorldNews – Nov.24: How can 2.3 billion people get access to a clean, safe toilet in the next 15 years? Our panel of sanitation specialists have their say

We have to make toilets sexy so that people want to have them. When you say “toilet” people often think of dark, dirty and smelly places. Instead, we need them to think of toilets as rooms of happiness – clean, colourful and not smelly. Rational approaches have limited impact on behaviour change.

Although they can serve as justification for choice, people primarily make decisions based on aspirations and justify their decisions rationally afterwards. Jack Sim, founder, World Toilet Organization

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